Manage Leads, Book Test Drives, and Build Your Reputation
Car Dealership Marketing & Automation Software
For car dealerships, growth depends on keeping your pipeline organizedand making every customer interaction count.Surge by Thrivehelps you track leads with CRM, let shoppers book test drives online, and request reviews that strengthen your reputation— all from one platform.


The Challenges Car Dealerships Face
Dealerships juggle a constant flow of inquiries,from new buyers to service appointments. Without a clear system, leads often slip through the cracksor get lost between phone calls, emails, and showroom visits.
Scheduling test drives and appointments is another challenge.Relying on back-and-forth phone calls wastes timeand can frustrate buyers who want immediate options. And when it comes to standing out locally, reputation is everything— dealerships with more reviews win trust faster,leaving slower competitors behind.
How Surge Helps Car Dealerships Grow
Surge gives dealerships a simple way to capture, organize, and follow up with every leadwhile keeping appointments running smoothly. With built-in CRM tools, online scheduling, and automated review requests,you’ll convert more shoppers into buyers.
With Surge, you can:
- Track and manage every lead in Capture Leads / CRM from calls, forms, and chats
- Let buyers book test drives online with Appointment Scheduling and reminders
- Request reviews automatically to grow trust and attract more shoppers


Why Car Dealerships Choose Surge
Surge is designed for dealerships that want powerful tools without extra complexity.It’s more affordable than expanding staff,scales with your inventory and customer base,and works seamlessly across desktop, tablet, or mobile.
Onboarding is quick:we’ll help set up your CRM pipeline, scheduling system, and review automation so you’re ready in days.
Real Outcomes for Car Dealerships
Dealerships using Surge see better lead management, smoother scheduling, and stronger reputations.
- More sales opportunities with organized CRM pipelines
- Fewer missed appointments thanks to online booking and reminders
- Increased 5-star reviews that improve local visibility
- Hours saved weekly by automating admin tasks
With Surge, car dealerships can keep their pipeline moving, deliver seamless customer experiences, and sell more carswith less manual work.

Join 2,300 + Surge by Thrive Customers!

I would give Surge by Thrive a 5 out of 5 stars! It's extremely easy to use even if you're not tech-savvy, it's effective and I highly recommend it!

I have used different marketing automation platforms and this is now the best one I can recommend for beginners and SME.
Learn How Our All In One Sales & Marketing CRM Can Transform Your Business
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- Get real-time notifications straight to your phone
- Chat with your clients & leads right from the app
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