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Simplify Event Inquiries and Automate Catering Workflows with Surge

Catering Marketing & Automation Software

Catering companies juggle more than menus — every event comes with inquiries, quotes, contracts, and schedules to manage. Surge by Thrive helps you capture inquiries with Custom Forms and streamline event management with Workflow Automations, so you can focus on delivering unforgettable experiences, not chasing paperwork.

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The Challenges Caterers Face

Every catering job starts with details: headcounts, menus, dietary restrictions, and timelines. Without a clear system, important details slip through the cracks, leading to mistakes on event day. At the same time, the back-and-forth of quotes, contracts, and payments can overwhelm even the most organized team.

And since catering is competitive, response time matters. If you don’t answer inquiries quickly, another company secures the booking. Without automation, caterers risk losing valuable events and spending more time in the office than in the kitchen.

How Surge Helps Caterers Book More Events

Surge makes catering simpler from the very first inquiry. With Custom Forms, you can collect all the information you need up front — from guest counts to menu preferences — so you can respond faster with accurate quotes. Workflow Automationsthen handle the follow-up: sending reminders, gathering signatures, and confirming details automatically.

With Surge, you can:

  • Capture event details instantly with Custom Forms for faster quotes
  • Automate contracts, reminders, and confirmations using Workflow Automations
  • Collect digital signatures and approvals through Surveys & Document Signing
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Why Caterers Choose Surge

Surge is designed for independent and midsize catering companiesthat need powerful tools without enterprise complexity. It’s more affordable than adding extra office staff, scales as you grow your team and event capacity, and works seamlessly on desktop, tablet, or mobile. Onboarding is fast — we’ll help set up your inquiry forms, workflows, and digital contracts so you’re ready to book events quickly. Most caterers are fully operational within days.

Real Outcomes for Catering Businesses

Caterers using Surge benefit from smoother event coordination and stronger client satisfaction.

  • Faster event bookings with inquiry forms that capture all details upfront
  • Up to 20% less back-and-forth thanks to automated workflows for approvals and updates
  • Better client communication through automated reminders and follow-ups
  • Hours saved weekly by reducing manual scheduling and paperwork

With Surge, catering companies can manage events more efficiently, deliver better client experiences, and focus on serving memorable occasions instead of chasing details.

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Join 2,300 + Surge by Thrive Customers!

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Christian Kuzdub
Kuzdub HVAC Solutions
Surge by Thrive

I would give Surge by Thrive a 5 out of 5 stars! It's extremely easy to use even if you're not tech-savvy, it's effective and I highly recommend it!

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Janiece Nicolette
Komo Roofing
Surge by Thrive

I have used different marketing automation platforms and this is now the best one I can recommend for beginners and SME.

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