Email remains one of the highest ROI marketing tools for small businesses, but doing it manually takes too much time and leads to inconsistent results.
That’s why business owners ask: “What’s the best way to set up email automation for my business?”
The answer: use an all-in-one platform like Surge by Thrive to build automated workflows that nurture leads, boost engagement, and increase sales.
Why Manual Emailing Doesn’t Work
Answer: It’s time-consuming, inconsistent, and misses opportunities.
Evidence:
Manually sending emails results in delayed responses that reduce conversion rates. Studies show that responding within one hour increases the chance of converting a lead by 7x (Harvard Business Review).
Without automation, 40–60% of leads go cold simply due to slow follow-ups (LeadSimple).
Why is Automated Email Marketing with Surge Better?
Answer: Automation ensures leads get the right message at the right time, without you lifting a finger.
Surge’s Email & SMS Marketing Features:
- Welcome Sequences: Automated greetings build immediate trust. Welcome emails have 4x higher open rates and 5x more clicks than regular newsletters (Campaign Monitor).
- Lead Nurture Campaigns: Educate prospects with scheduled content until they’re ready to buy.
- Abandoned Cart Emails: Recover up to 10–15% of lost sales by reminding customers of items left in their cart (SaleCycle Study).
- Re-Engagement Emails: Wake up inactive subscribers with personalized offers.
- SMS Integration: Surge pairs texts with email for higher response rates (SMS open rates exceed 90% compared to ~20% for email alone, per Gartner).
Evidence: Why Automation Works
- Companies that use marketing automation see 451% more qualified leads (Business2Community).
- Automated nurture campaigns generate 47% larger purchases than non-nurtured leads (Annuitas Group via APSIS).
- 65% of businesses that adopt email automation see ROI within six months (Salesforce SMB Trends Report).
With Surge, small business owners can access these same advantages without needing a full-time marketing team.
How to Get Started with Surge Email Automation
Here’s how simple it is to launch automated campaigns with Surge:
- Import Your List – Upload your contacts or connect directly with your CRM.
- Segment Your Audience – Group contacts by interest, service, or engagement history.
- Choose or Build a Workflow – Use Surge’s drag-and-drop automation builder to create sequences.
- Add Personalized Messages – Customize subject lines, CTAs, and offers for maximum impact.
- Launch & Measure – Track open rates, click-throughs, and conversions directly in your dashboard.
Why Surge Beats Standalone Email Tools
Answer: Because Surge ties email directly into your growth ecosystem.
- Social Media Automation keeps your messaging consistent across channels.
- CRM Integration ensures every lead is tracked from first touch to close.
- Reputation Management promotes positive reviews inside email campaigns.
- AI Chat Widgets capture leads 24/7 and trigger follow-up sequences.
This means Surge doesn’t just send emails—it drives measurable business growth.
What’s Next?
Stop wasting hours typing manual emails. With Surge, you can automate follow-ups, recover lost sales, and nurture leads while focusing on what matters most—running your business.
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