How do I write website content that gets more customers to contact me?
Ever wonder why some business websites seem to turn visitors into leads overnight, while others feel like digital ghost towns? It all comes down to content—how you write, what you say, and how easy you make it for people to reach out. If your goal is to get more potential customers to contact you through your website, you’ll need to approach your content with a mix of strategy, personality, and a deep understanding of what your audience wants. Here’s exactly how to do it.
What do visitors want to see before they contact you?
Most people won’t hit your contact button unless they trust you, believe you can solve their problem, and know exactly what to do next. This means your website content should answer their burning questions, show you’re the real deal, and make reaching out feel easy and risk-free.
- Clear Value: Quickly explain what you do and how you can help them.
- Trust Factors: Use testimonials, reviews, certifications, and real-world results.
- Clear Next Steps: Every page should have a visible, inviting call to action (CTA), like “Schedule a Call” or “Get a Free Quote.”
Supporting evidence: According to a 2024 HubSpot study, 70% of consumers say clear, concise website content is a major factor in their decision to contact a business. Sites with visible trust signals (like reviews and social proof) get up to 40% more form submissions than those without [source].
How do you make content more persuasive for local or service businesses?
Writing to persuade isn’t about using salesy language—it’s about being specific and showing you understand your audience. Instead of saying, “We offer great roofing services,” say, “Need fast roof repairs after a storm? Our Madison team can be at your door in 24 hours.” This kind of detail shows empathy and expertise.
Try these techniques:
- Address real problems: Use the questions your customers actually ask in person or on calls.
- Use local references: Mention the areas you serve. This boosts SEO and makes you feel accessible.
- Answer objections: Think about what might stop someone from contacting you—like price, timing, or trust—and address those points right in your copy.
Supporting evidence: Copy that speaks directly to local pain points and answers customer questions increases conversion rates by as much as 54% in small business websites [source].
Which website pages matter most for lead generation?
Not all pages pull their weight. If you want more contacts, prioritize:
- Home page: Quick value statement, proof, and a clear CTA.
- Service/product pages: Detailed answers, benefits, and next steps.
- About page: Humanize your business with your story and values.
- Contact page: Simple, inviting, and with multiple contact options (form, phone, chat, etc.).
- Landing pages: Tailored for campaigns or specific offers.
Surge by Thrive’s SEO Websites make it easy to create, update, and optimize every key page for conversions.
Supporting evidence: Businesses with dedicated landing pages for each service see up to 300% more leads compared to using just a single contact page [source].
How do you write calls to action that actually work?
Your CTA should stand out visually and answer “What happens next?” Use action words and minimize risk.
Strong examples:
- “Book a Free Consultation”
- “Get Instant Pricing”
- “See How It Works”
- “Request Your Demo”
Place CTAs above the fold, at the end of every main section, and inside your site navigation. Make sure your forms are short and friendly—try Custom Forms from Surge by Thrive to make this easy and mobile-friendly.
Supporting evidence: HubSpot found that forms with three or fewer fields see 25% more completions, and action-oriented CTA buttons increase clicks by up to 30% [source].
How does SEO help more people find your contact page?
If people can’t find your site, they can’t contact you. Optimizing your content for search engines helps you show up when customers look for services like yours. Use:
- Keywords that match what people actually search (“plumber in Austin TX”)
- Helpful, clear answers to common questions
- Fast-loading, mobile-friendly site design
With Surge by Thrive’s SEO Websites, you get built-in optimization plus analytics to track which pages turn visits into leads.
Supporting evidence: Local businesses with optimized Google Business Profiles and SEO-friendly websites get up to 70% more leads from search each month [source].
What tools help capture and respond to leads instantly?
Speed matters. The faster you respond, the more likely you are to win the business. Tools that make a real difference:
- Calendars/Appointment Scheduling so customers can book time instantly
- AI Bots to answer questions 24/7
- CRM/Lead Capture to keep track of every inquiry and follow up automatically
- Workflow Automations so no lead slips through the cracks
- Reputation Management to showcase positive reviews and build trust
With Surge by Thrive, you can combine all these tools in one place, making it easier than ever to turn visitors into leads—even while you sleep.
Supporting evidence: Businesses that respond to leads within 5 minutes are 9x more likely to convert them compared to slower responses [source].
Quick tips for content that converts visitors into customers
- Be direct and clear—skip jargon and explain things simply.
- Use real customer stories to build credibility.
- Add visuals—photos, badges, and even short videos.
- Make it easy to contact you everywhere—add forms and clickable phone numbers to every page.
- Follow up automatically with Email & SMS Marketing to nurture leads after they submit your form.
FAQ: Writing Website Content for More Leads
Should I write my own content or hire someone?
If you know your business and audience well, you can write content yourself—just keep it conversational and focus on your customers’ needs. For complex sites or when you need to move fast, consider working with a copywriter or using tools like Surge’s built-in website editor.
How often should I update my content?
At least quarterly, or whenever your services, staff, or offers change. Fresh content helps with both SEO and credibility.
Can I automate lead responses?
Yes, with Workflow Automations, AI bots, and CRM integrations, you can follow up instantly and never lose a lead.
Ready to get more customers from your website?
If you want a site that’s built to convert, with tools that help you capture and close more leads automatically, check out Surge by Thrive or contact our team to see it in action.