How do I increase the number of customers who take action on my website?
When people land on your website, are they actually doing what you want—calling, booking, buying, or filling out your form? If not, you’re not alone. Most business owners see only a fraction of their visitors turn into leads or customers. But boosting those action rates is possible, and it doesn’t always require a total website overhaul. Let’s dive into how you can turn more visitors into action-takers, using tools and strategies that work right now.
Why aren’t more people taking action on my site?
Most customers decide within seconds if your site is worth their time. Cluttered layouts, confusing menus, slow load times, or generic calls-to-action can turn them off. Sometimes, visitors aren’t sure what the next step is or they get distracted. Other times, it’s just too hard to find your contact form or appointment calendar. Making those “next steps” super obvious is the first move.
According to a study from Crazy Egg, simplifying your navigation and placing clear CTAs above the fold can increase conversion rates by up to 34% (Crazy Egg).
What quick fixes will encourage more customers to act?
The fastest way to encourage action is to remove friction. Here are proven ways to do that:
- Use clear and direct calls-to-action (CTAs): Buttons like “Book Now,” “Get Your Free Quote,” or “Schedule a Call” work better than generic “Submit.”
- Reduce form fields: The fewer boxes someone has to fill out, the more likely they’ll finish. Consider only asking for essentials.
- Show social proof: Customer reviews, testimonials, and trust badges give new visitors a reason to trust you.
- Make contact easy: Place your phone number, chat option, or calendar link where it’s easy to spot.
- Speed up your site: Even a one-second delay in loading can drop conversions by 7% (Neil Patel).
If you want a website designed to turn more visitors into leads, SEO Websites from Surge by Thrive build these best practices right in.
How can custom forms boost customer action?
Nobody loves filling out long forms. That’s why custom, mobile-friendly forms are essential. They help you collect only what you need, guide the customer to the next step, and can be integrated with automations that follow up instantly.
For example, Surge by Thrive’s Custom Forms let you design forms that are easy to fill out on any device. You can use logic to hide or show fields based on the customer’s answers, making the experience feel more personal and less like a chore. Plus, you can tie form submissions directly into your CRM and workflows for immediate follow-up.
Can live chat or AI bots really make a difference?
Yes, they can. Many visitors have questions before they’re ready to book or buy. A live chat or AI chatbot answers those instantly, even when your team is offline. Research by Drift found that businesses using chatbots on their site see a 67% increase in leads (Drift).
Surge by Thrive’s AI Bots are designed to handle common questions, qualify leads, and even schedule appointments, all automatically.
Should I automate follow-up after someone takes action?
Absolutely. Once a customer fills out your form or books an appointment, don’t leave them hanging. Automated email and SMS confirmations reassure them you received their request. You can also automate appointment reminders or send special offers to move them further along.
Surge by Thrive’s Email & SMS Marketing tools and Workflow Automations let you create instant follow-ups, so every lead feels attended to.
What role do reviews play in customer action?
Seeing real reviews gives new customers the nudge they need. In fact, 93% of people say online reviews influence their purchase decisions (Qualtrics). Featuring customer testimonials or star ratings on your site can be the difference between someone moving forward or bouncing.
Want to automate your review requests and monitor your reputation? Surge by Thrive’s Reputation Management does exactly that.
Are there tools to track and improve what’s working?
Tracking which CTAs get clicks, where visitors drop off, and how leads come in helps you fine-tune your website. Tools like Google Analytics, combined with Surge by Thrive’s CRM & Lead Capture, give you real-time insight so you can test and improve over time.
Steps to increase website actions right now
- Review your website on both desktop and mobile—can you find your main CTA in 5 seconds?
- Simplify your navigation so customers never get lost.
- Swap out long forms for shorter, custom versions.
- Add reviews and social proof to your main pages.
- Consider live chat or AI bots to catch questions and leads instantly.
- Automate your follow-up for every form or booking.
- Track your results and adjust based on real numbers.
FAQ: Getting more from every visit
How do I know which actions matter most on my site?
Look at your business goals—do you want more phone calls, form fills, or bookings? Focus your CTAs and design around those key actions.
How many CTAs should I have per page?
Usually, one clear primary CTA per page works best. Don’t overwhelm with too many choices.
Is it worth using appointment scheduling tools?
Definitely! Letting customers book directly on your site with tools like Surge by Thrive’s Appointment Scheduling eliminates back-and-forth and increases bookings.
Ready to turn more visitors into customers?
If you want a website that helps more people take action, from their very first visit, contact Surge by Thrive or request a live demo today. Let’s make every visit count.